How To Dominate Local SEO In 2017 - SmartSites
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Introduction
Welcome to SmartSites, your go-to resource for dominating local SEO in 2017. As a leading provider of SEO services in the Business and Consumer Services industry, we understand the importance of ranking high on search engines like Google. In this comprehensive guide, we will walk you through effective strategies and actionable tips to help you outrank your competitors and drive more targeted traffic to your website.
Understanding Local SEO
Local SEO is a digital marketing strategy that aims to optimize your online presence for local searches. With the increasing use of mobile devices and personalized search results, it's crucial for businesses to prioritize local SEO efforts. By focusing on relevant local keywords and optimizing your website for local intent, you can attract more local customers and increase your brand visibility.
Key Factors for Dominating Local SEO
1. Keyword Research and Optimization
Start by conducting thorough keyword research to identify the most relevant local keywords for your business. Utilize keyword research tools to find high search volume and low competition keywords that align with your products or services. Once you have a list of target keywords, optimize your website's meta tags, headings, and content to include these keywords naturally. Remember to also optimize your Google My Business listing with accurate business information and keywords.
2. On-Page Optimization
On-page optimization involves optimizing various elements on your website to improve its visibility and relevance to search engines. Ensure your website has a clear and intuitive site structure, with well-optimized URLs, title tags, and headings. Incorporate your target keywords in the page content, but avoid keyword stuffing. Optimize your website's loading speed, mobile responsiveness, and user experience to enhance its overall performance.
3. Local Citations and Listings
Local citations and listings are crucial for improving your local SEO rankings. Make sure your business is listed accurately and consistently across various online directories, such as Google My Business, Yelp, Yellow Pages, and industry-specific directories. Ensure that your name, address, and phone number (NAP) are consistent across all listings. Encourage customers to leave positive reviews, as they can significantly impact your business's online reputation.
4. Content Marketing
Content marketing plays a vital role in improving local SEO. Create high-quality, informative, and engaging content that is tailored to your local audience. Incorporate local keywords naturally within your content to increase its relevance to local searches. Regularly update your website with fresh and valuable content, such as blog posts, articles, and case studies. Share your content on social media platforms and relevant industry forums to increase its visibility and attract more local visitors.
5. Social Media Engagement
Engaging with your local audience on social media platforms can have a positive impact on your local SEO efforts. Establish a strong social media presence and actively interact with your followers. Share relevant content, respond to comments and reviews, and encourage social sharing. Engaging with your audience on social media not only improves your brand visibility but also helps in acquiring high-quality backlinks, which can boost your website's search engine rankings.
6. Online Reviews and Reputation Management
Online reviews are a powerful factor in local SEO. Encourage your satisfied customers to leave positive reviews on platforms like Google My Business, Yelp, and Facebook. Monitor and respond to reviews promptly, demonstrating excellent customer service and engagement. Manage your online reputation by addressing negative reviews professionally and resolving customer complaints. Positive reviews and a strong online reputation can significantly influence local customers' decision-making process.
Conclusion
By implementing these effective strategies and following the best practices of local SEO, you can position your business ahead of the competition and dominate the local search engine rankings in 2017. Remember that local SEO is an ongoing process that requires continuous monitoring, analysis, and improvement. As a leading provider of SEO services in the Business and Consumer Services industry, SmartSites is here to support you on your journey to local SEO success. Contact us today to discover how we can help your business thrive in the digital landscape.
