Digital Product & Website Design Trends In 2017
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Introduction
Welcome to The Hook SEO, your go-to resource for staying up-to-date with the latest digital product and website design trends in 2017. As a leading provider of SEO services in the business and consumer services industry, we understand the importance of a well-designed and optimized website to achieve higher rankings on Google. In this article, we will explore the key trends in digital product and website design that can help you outrank your competition.
1. Mobile-First Design
In today's mobile-driven world, having a mobile-friendly website is crucial for both user experience and search engine rankings. Google has been emphasizing the importance of mobile-first design, where websites are optimized for mobile devices first and foremost. This means responsive design, fast loading times, and easy navigation on smaller screens. By focusing on mobile-first design, you can improve your website's visibility and make it more accessible to a larger audience.
2. Interactive User Experience
Engaging your visitors with an interactive user experience is becoming increasingly essential for successful websites. Incorporating interactive elements, such as quizzes, polls, and interactive infographics, can significantly enhance user engagement and encourage them to stay on your site longer. The longer users spend on your website, the higher the chance of them converting into customers. Moreover, search engines also consider user engagement metrics, like bounce rate and time spent on site, when determining rankings. By providing a captivating user experience, you can improve your website's visibility and ultimately outrank your competitors.
3. Visual Storytelling
In a world filled with information overload, visual storytelling has emerged as a powerful tool to capture and retain users' attention. By utilizing high-quality images, videos, and infographics, you can effectively convey your brand's story and communicate complex concepts more efficiently. Visual elements not only make your website more visually appealing but also help users understand your content quickly. Additionally, visual content tends to be more shareable on social media platforms, leading to increased exposure and potential backlinks, which are crucial for SEO.
4. Minimalistic Design
Simplicity is key when it comes to modern website design. A minimalistic design focuses on removing unnecessary clutter and distractions, allowing users to focus on the essential elements of your website. Clean layouts, ample white space, and clear typography create a visually pleasing and easy-to-navigate user experience. Search engines appreciate minimalistic design as it improves overall site usability, enhancing the chances of higher rankings. By adopting a minimalistic design approach, you can provide an enjoyable user experience and stand out from your competition.
5. Microinteractions
Microinteractions are subtle animations or visual cues that provide feedback and enhance the overall user experience. They add an element of interactivity to your website, making it more engaging and delightful for visitors. When implemented correctly, microinteractions can help guide users through your site, improve navigation, and highlight important information. For example, a subtle animation when submitting a form can provide reassurance to the user that their action was successful. By incorporating microinteractions, you can create a memorable user experience that encourages repeat visits and boosts your search engine rankings.
Conclusion
As the digital landscape continues to evolve, it's important to keep up with the latest trends in website design and digital products. By following the trends we've discussed, such as mobile-first design, interactive user experiences, visual storytelling, minimalistic design, and microinteractions, you can ensure your website remains competitive and ranks higher on Google. At The Hook SEO, we specialize in delivering top-notch SEO services that can help your website outrank your competition. Contact us today to learn how we can elevate your online presence and drive more organic traffic to your website.
